About Women Soulful Surf
Women Soulful Surf began on the shores of Caves Beach, Australia in 2020, with a simple mission:
To help women feel more confident, connected, and at home in the ocean.
What started as local surf coaching has slowly evolved into something much deeper - a space for women to reconnect with themselves through surfing, mindset, movement, retreats, and transformational coaching experiences.
Founded by Helena Richardson, Women Soulful Surf was created from the belief that surfing is never just about catching waves.
It’s about learning to trust yourself.
To move through fear.
To stop apologising for taking up space.
To feel strong, free, playful, and fully alive again.
Today, Women Soulful Surf offers online coaching experiences, surf retreats, and soulful surf adventures for women around the world - all designed to meet you where you are and support you in becoming the surfer, and woman, you know you’re here to be.
Whether you’re just beginning, rebuilding confidence, or ready to deepen your relationship with surfing, this space was created for you.
Because surfing isn’t just a sport.
It’s a doorway back to yourself.
Meet Helena
Founder & Owner
Helena Richardson
I’m originally from Poland, and in 2015, I bought a one-way ticket to Bali to completely reinvent my life. I became a yoga teacher, fell in love with surfing, and discovered the kind of freedom that only comes from building life on your own terms.
When I moved to Australia in 2016, I was out of the water for four years. Starting again felt humbling. I was surrounded by men who had grown up by the ocean, and I often felt behind, inexperienced, and self-conscious.
But instead of shrinking, I made a decision: I was no longer available for playing small.
What I realised wasn’t just about surfing - it was about identity. Confidence. The stories we carry about who we are and what we’re capable of.
Over the years, I met countless women who felt the same pull toward the ocean… and the same fear holding them back. “I’m too old.” “I’m not fit enough.” “I don’t belong out there.”
That’s why Women Soulful Surf was born.
Today, I blend surf coaching, yoga and mind magic (based on NLP practice) to help women rewire self-doubt, move through fear, and step into a version of themselves that feels powerful, grounded, and unapologetic - in the water and in life.
Because learning to surf isn’t just about standing on a board.
It’s about standing in your power.